Still not blogging? Well, we’re not going to rest until you are. Are you blogging, but not really sure why?
Here’s yet another reason why it is such a good thing. It might get a little geeky here, but we’ll insulate you from the worst of it.
Ok, on a fundamental level websites and blogs are typically constructed using different frameworks. This is essentially because historically speaking they have been built of different purposes.
The Typical Website Model
Generally speaking websites, at worst, are rather like pretty fleshed out yellow pages ads. A series of pages who’s content seldom changes, (disclaimer: this is not the approach we approve of ), how many times does a Contact Us, or About Us page really have to change. So whenever a page changes or new pages are added, its wise to update your sitemap.
In short, a sitemap is a file that features all the links to pages on your website. When you have an updated site map, you notify the search engines that it’s updated and at some point they’ll pop over to take a look.
There is often a delay, of days if not weeks for search engines to come by and check out the changes. Frustratingly there’s not much that can be done to encourage them to by any sooner.
The Blog Model
Blogs are about being current, what’s happening now, or what’s just happened. Their MO is to get news out there.
The whole point of news is that it’s…that’s right, NEW.
When you write a new blog post and hit ‘publish’ something amazing (you might have to be a geek to use ‘amazing’ in this context) happens. Hitting publish, not only publishes your content to your blog but, importantly it sends out a ‘ping’ to the search engines to notify them that some news has just been reported.
Newness is what search engines crave.
By writing content on your blog you are giving search engines what they are looking for. Is it starting to become clear?
The Difference is Remarkable
Whereas it can be days if not weeks for search engines to find your new page on your website, you can get them to see (or index) your new blog post in minutes, which is frankly, astounding. Simply give search engines what they want and be rewarded.
See For Yourself
The blog post you are reading was published to the web at 9.15am this morning. It’s now 9.25am and google has already indexed or seen the post and this can only help our relevance in search results… That took 7 minutes.
Most Realtors call us to complain that they can’t be found at search engines. I think we both know what you can do to change that.
We can help you design and configure your real estate blog and coach you in your blog-craft.