I was talking to a friend the other about their new iphone. They were raving about all of the apps, the design and the functionality and I asked if they have tried using the “phone app”! In the space of 5 years phones have gone from vaguely resembling their curly wired old relatives to something so sophisticated and removed from solely being a telephone.

I love the apps for the iphone, looking through the app store to me derives as much fun as looking through a library of books. One of my recent favorites is Instagram.

Instagram is essentially a camera app. What it does is offer you a series of filters to change the appearance of your images once you have take them. Those filters range from black & white, through to differing levels of color saturations and palettes.  One of my favorites is the filter called 1970′s which evokes childhood memories immortalized in pictures form a Polaroid. 

In addition you can also add blur. This enables you to give the effect of depth of field, which traditionally has only been achievable using an SLR. Even though this is an effect it still creates some lovely results.

What is truly amazing about these filters is how they have the ability to transform the mundane into the sublime.

For real estate agents, who are often struggling with “What to post” using an app like Instagram enables lemons to be made into lemonde. You can take a photo of something relatively mundane, tweak it with a filter and you have something stunning for your site.

What I am not suggesting for one moment is that you replace the photography of your listings with a product like Instagram. However I am suggesting that it is a great too to add some stunning eye candy to your real estate blog posts.

Give it a whirl, let us know how you make out!