Anyone who has ever had their domain name registration lapse unintentionally will know only too well the feeling of panic that can set in when you find out, or are told that your website is down.

For many agents, their website is the primary conversion point of their marketing efforts. When their site is down, the marketing $ are all wasted.

Typically speaking, most domain names are set up to “auto-renew” on a yearly basis. This is achieved through your chosen domain name registrar having your credit card information on file. You’ll receive an email saying that your domain will expire or renew in 90, 60, 30, 5 days. You may also see that those emails also say, “If you credit card on file has expired” or has been rewed during this time you will need to update the one on file to ensure there is no break in service…or words to that effect.

In our experience in real estate web design, this is the most common reason for domain names unintentionally failing to renew because, let’s face it, when you get a new credit card in the mail do you immediately think that your domain is directly tied to the old one?

So, to avoid this happening to you, why not log into your domain name registrar today and make sure that the domain name on file is currently update to through the renewal date of your domain name!