Niche focus…better results…
December 19th, 2009
We seem to be spending a lot of time talking to Realtors in Starbucks about real estate websites. It certainly works for us, we get there early, fire up the Mac book Air, sign into our google docs and work away productively until our appointment arrives.
The agents we meet with have typically either found our sites online, or have been referred to us by our other clients, usually, but not always in a non competing town! It seems that results speak for themselves.
We start by explaining that showing up in search engines is something that was predetermined from the start.
You have to know where you want show up specifically, in order to get to achieve it. You also have to be realistic about which searches you have a likelihood of showing up in.
Being realistic at the beginning of a project is much more likely to yield positive results at the end of a project. An individual agent website can only realistically show up well in a limited geographical area. Deciding on that core geographical area at the start is key to showing up well in those search results.
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