We look at countless pages of real estate search results. As soon as we speak with a new real estate agent about a website for their real estate business, we go straight to google. Once there, we type in the key search terms that the agent has expressed interest in being among, and see who’s showing up.

Normally, we see very few single agent websites on the first page of google. More common is page filled with 10 broker sites: trulia, zillow, homes.com, realtor.com, weichert etc etc.

However, we occasionally see what we would term as the “ubiquitous agent”…the agent that seems to show up endlessly, across many town based real estate searches. Interestingly we feedback our results to the agents we are working with in a particular town, and share the name of the ubiquitous agent, we invariably hear, “that agent sells nothing”, or “he hasn’t sold a home all year”.

Firstly, we would commend any agent who has independently got to the first page of google. We know, it’s a great achievement. However the truth of the matter is that they have become web-developers or addicted bloggers themselves. They generate huge amount of relevant local content that the search engines eat up. What they have forgotten to do, is sell real estate.

It’s certainly an easy trap to fall into…

Blogging about real estate, looks like work, feels like work, but doesn’t pay the bills.

As every successful real estate agent knows, you have to meet with people face to face, get them in your car and close them to make money.

Our real estate agent websites enable agents to get to the first page of the major search engines with minimal demands on their time. This means you can spend your time making money, and we’ll keep you up on the first page of google!

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