Keep It Simple
February 18th, 2010
Bernice Ross, CEP of Real Estate Coach said it perfectly today in her article at Inman:
People who visit your Web site are searching for three primary categories of information. They want to know what is for sale, how much their home is worth, and what’s happening in their local market. Make sure these links are prominently displayed on your home page. You can add other data, but avoid cluttering your home page with too much irrelevant content.
We couldn’t agree more. We see many attempts to create real estate websites online, and the ‘everything but the kitchen sink’ method seldom creates an effect lead conversion tool.
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