Technology = $$$ For Real Estate Agents

May 7th, 2010

Hiring the right company to build the right website is very effective in generating more business

The National Association of Realtors 2010 member survey suggest that their agents are becoming more tech savvy, and for those who are increasing their spend on their websites are getting returns!

56% of agents are now using a smart phone daily compared to 42% in 2009, of which 66% were agents who had been in the business 2 years or less, compared with 48% usage for those with careers 16 years or more.

Social media, (twitter, facebook, etc) and personal networking in general rocketed up to 51% in 2010 compared with 35% from 2009.

10% of agents reported having a blog (i wondering what % are actively blogging , 63% reported having a website, with a median of 3% of their business being reported coming from it.

Interestingly, agents who spent $1000 or more to build & maintain on their site said that it generated 19% of their business.

Suggesting that simply ‘having a website’ misses the mark by a long way. Agents who embrace the web and create a substantial and effective website site get significant returns.