New limeyboy.com Logo?(QR code)
November 29th, 2010
Ok, so I admit it, I love pixel graphics. I love bar codes too. I don’t what it is about them that is just graphically fascinating, the negative space perhaps? We’ve seen these newer QR codes on our UPS & FedEx packages that come to the office from time to time and really liked them, and now they seem to be coming the main stream.
Although they are very pleasing to my human eye, they are actually designed to be read by your mobile device (formerly known as a telephone). Your phone scans the image, like the bar code reader in the grocery store, and your phone’s browser will then take you a predetermined website address…such as your listing.
Recently, very recently, we have started hearing requests from real estate agents we work with about incorporating them into their marketing.
The suggestion is that you place this on your yard sign for example and folks scan it, and then are taken to your site.
All sounds good, although this is predicated upon your potential client having downloaded the app onto their “device formerly known as a telephone” so that they can read this and make sense out of it.
At the moment, this is something that the usual gang of tech-comfy-agents, want to do, who knows if it will hit mainstream.
For me though, this really reminds me of a device that we were sent during the dot-com madness. It was an additional mouse which sat your your desk, (which tragically looked like a mouse of the furry nature), and it was essentially a bar code reader. You would bring your bar codes to your desk, and then scan them to be taken to the company’s website. Having gone through the kitchen pantry shelves, the novelty wore off pretty fast.
For me, using the phone’s GPS location software to pin point you outside a home for sale is a much more likely avenue for the future, than this method.
Are your client’s asking you about this?
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