The simple answer is for their traffic driving power.

Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.
This trend is shifting the way Web site operators approach online marketing, even as Google takes steps to move into the social-media world.
Some experts say social media could become the Internet’s next search engine.

Astoundingly, Facebook not Google is the largest driver of traffic to major websites. This reminds us in a way of AOL, back in the early days of all this. AOL attempted to control the users online experience, from dialing up to the internet, (remember that?), to checking email, to surfing the web all within the AOL “experience”.

Stickiness.

Another great achievement of Facebook is the time people spend there. It has been said that currently people spend more time at Facebook than all other sites combined. This too is astounding.

If you have been putting this off today’s the day!

Facebook/Real Estate Action Plan

1. Get a facebook personal page.
2. Get a facebook business page. (Read our How to create a Facebook Business Page here).
3. Customize your Facebook business FBML. (Read See how a customized Facebook Business Page FBML looks here).
4. Get Leads