Posts Tagged ‘fbml’

Why Facebook, Why Now For Real Estate?

The simple answer is for their traffic driving power.

According to Web measurement firm Compete Inc.,
Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.
This trend is shifting the way Web site operators approach online marketing, even as Google takes steps to move into the social-media world.
Some experts say social media could become the Internet’s next search engine.

Astoundingly, Facebook not Google is the largest driver of traffic to major websites. This reminds us in a way of AOL, back in the early days of all this. AOL attempted to control the users online experience, from dialing up to the internet, (remember that?), to checking email, to surfing the web all within the AOL “experience”.

Stickiness.

Another great achievement of Facebook is the time people spend there. It has been said that currently people spend more time at Facebook than all other sites combined. This too is astounding.

If you have been putting this off today’s the day!

Facebook/Real Estate Action Plan

  1. Get a facebook personal page.
  2. Get a facebook business page. (Read our How to create a Facebook Business Page here).
  3. Customize your Facebook business FBML. (Read See how a customized Facebook Business Page FBML looks here).
  4. Get Leads

Customized Facebook Business Pages For Real Estate Agents

fbml business page customization So you have your website, your blog, your twitter account all nicely focused on the day job, then there’s the facebook account.

Tagged photos of you tagged a hundred years ago at school, vacation photos, you name it. The only thing that links this disparate kernels of you-ness is that you can’t really control them. Scary!

This is where the facebook business page come in. It’s your chance for a do-over.

A facebook business page is the clean sheet if you like. You set one up, then select, carefully, from your ‘friends’ list who you want to be a ‘fan’ of this page. From there you can start again. You are in efffect the editor, the admin.

Until recently the facebook business page, and the regular ‘person?’ page were very similar. But recently facebook has enabled business pagers to add customized content. It’s in it’s infancy, and as a consequence fairly basic however, it’s is a great improvement on…er…nothing.

See an example of our custom facebook business page.

At www.limeyboy.com we can help you integrate the look and feel and some of the functionality of your existing website, blog and twitter feed into your business page with our facebook custom business page design service.

Contact us today