Posts Tagged ‘generation x’

Inman news today suggested that buyers and sellers can be ‘stalking’ or agents online for as much as 18 months before they do business with them.

If nothing else, this tells us that if you are serious about getting more business from your internet presence, you need to be in it for the long haul. We couldn’t agree more. Too often the feeling is that a website is the silver bullet thats been missing.

The article was dead on when it suggested that Gen X and Gen Y clients want to actively remain anonymous, until they are ready to want more. To us, this is a reaffirmation that you don’t want to have any kind of mandatory sign-in process in between potential clients, and your information, which is essentially public anyway.

Blogging is a great way to communication with your anonymous readership and build trust over this 18 month courtship. Blogging will also push your search engine rankings as their demand for fresh information can be solved through your posts.

Blogging also keeps your site fresh. If you are comprehensively covering all their informational bases, why would they go someplace else?

So what to say, what to say…

1. Market Updates: what’s closed, what’s new, market stats
2. Questions Posed By Clients & Your Answers: blog about the things you talk about all day in your car
3. Lifestyle Posts: love local businesses in town, or just a pic of the cherry trees in bloom, add it, write a paragraph and you have moved your blog forward. Make your blog the #1 resource for relo clients online. Include photos of your local schools. In many areas, there is an equal amount of search volume between schools and real estate.