It seems as though your linked-in profile is starting to gain better traction at the major search engines…which, lets face it, means google.

We have always thought that it makes sense to have a linked-in presence, primarily because it gives a perceived level of legitimacy for testimonials. We very much like their ‘recommendations’ section for this. Occasionally we are presented with scans of handwritten testimonials by agents wishing this to be on their website. This image file is very cumbersome for the viewer and has zero value from a search engine’s perspective as its an illegible image to them.

However, ask your customers if they would be happy ‘recommending‘ you through Linked-In. This also has the benefit of someone else providing you content for you, which is always a good thing.

Up until now, the best case is that google would pick up your Linked-In account for someone searching for you. The good news is that with a few tricks you can also start to optimize your content to enable your Linked-In page to start showing up for real estate niche keywords.

Here’s how to do it in 5 easy steps.

Before you begin, think of one or two keywords that sum up your niche. Just as with your website, focus on being narrow, rather than broad. Remember you are not a Broker. You are a single agent. So for example: pick one town name and a style of home, eg. “Princeton Townhouses”. With that settled simply do the following, add your keywords in a natural sentence to the following 5 places:

1. Headline
2. Current Work
3. Past Work
4. Your Summary
5. Your Specialty

Let us know how you get on!