It's not rocket science...

It’s interesting how often the term ‘Niche Marketing’ is banded around in the real estate marketing community.

Though it’s certainly true that most agents ignore this when it comes to organizing their marketing strategies both offline and online.

However, if you think about it, the principles are nothing new or indeed revolutionary.

“Niche Searching” is how the the market has always operated.

Home buyers and sellers don’t go to google and type in three town names and then tack on a homes for sale: eg: “chester mendham randolph homes for sale”. Instead they search by niche, eg: ‘randolph homes for sale” for example.

If niche marketing techniques are revolutionary it’s simply because they align the information you are providing with what people are searching for.

Aligning the two isn’t exactly rocket science!