Ssshhhh... I am following you

Inman news today suggested that buyers and sellers can be ‘stalking’ or agents online for as much as 18 months before they do business with them.

If nothing else, this tells us that if you are serious about getting more business from your internet presence, you need to be in it for the long haul. We couldn’t agree more. Too often the feeling is that a website is the silver bullet thats been missing.

The article was dead on when it suggested that Gen X and Gen Y clients want to actively remain anonymous, until they are ready to want more. To us, this is a reaffirmation that you don’t want to have any kind of mandatory sign-in process in between potential clients, and your information, which is essentially public anyway.

Blogging is a great way to communication with your anonymous readership and build trust over this 18 month courtship. Blogging will also push your search engine rankings as their demand for fresh information can be solved through your posts.

Blogging also keeps your site fresh. If you are comprehensively covering all their informational bases, why would they go someplace else?

So what to say, what to say…

1. Market Updates: what’s closed, what’s new, market stats
2. Questions Posed By Clients & Your Answers: blog about the things you talk about all day in your car
3. Lifestyle Posts: love local businesses in town, or just a pic of the cherry trees in bloom, add it, write a paragraph and you have moved your blog forward. Make your blog the #1 resource for relo clients online. Include photos of your local schools. In many areas, there is an equal amount of search volume between schools and real estate.

We at limeyboy are big BIG fans of the real estate agents we work with blogging. Why? Simple, search engines love them.

However we hear too often, and understand, that real estate agents simply don’t have the time to sit by their computer to write.

With a smart phone and a wordpress app installed you can now do it from anywhere. Like this is being done from my car now!

Real Estate Blogging Schedule.

Having been helping real estate agents with technology for the last 10 years, we know that if we suggest anything too time demanding it simply won’t get done. Actually this is something we are entirely in favor of. Your job is to sell real estate, not become a geek. That’s our job!

Therefore, our mantra to our blogging real estate agents is, write a little, and write often..

How little, look at this post. How long did it take. 5 minutes.