Posts Tagged ‘real estate newsletters’

"Extra Extra read all about it..."

The irony of Twitter’s Biz Stone sending an email newsletter over the weekend was not lost on me.

Could it be that perhaps the single most efficient tool for disseminating information, the micro-blogging phenomenon, Twitter, really sent out a newsletter by email???

Well, it did, and I, as uncharacteristically, read it.

Ultimately, I think it depends on who’s it from, when Biz Stone sends me and email which begins, “Dear limeyboy..” my interest is piqued.

However, I think that an email newsletter is today, at best, a bi-product of time better spent elsewhere.

Meaning , create a blog post, write to the point, original content, feature it on the homepage of your website, tweet to it, and link to it from your facebook business page, ooh and while you are at it send an email out to your contact list.

A lawyer we know each month sends us a ‘company’ update via email with a pdf attached. We never read it…

Increasingly I think your news is more likely to be read on your facebook business page, where it’s already opened and paraphrased. You don’t have to rely on people opening an email. (It is true that email still works for the “old-timers”)

I would also say that if you are going to send a newsletter make it relevant, which essentially means write it yourself and also don’t send it as a pdf, which is a good format for legal contract but a dreadful format for some warm and fuzzies.

We see lots of very generic content on real estate websites, such as:

• cupboard organizing ideas
• window treatments
• green decorating

Let’s face it, this is NOT why you are being hired, and not what people are looking for. Stay on point and always be relevant to real estate information in your town.