Yesterday’s snow day was a good day for many reasons. Online, where it wasnt snowing, was a hive of activity. We saw a great spike in the number of people clicking in our facebook ad.

Spot which day was the snow day?

One of the great things about a snow day is that you can be somewhere between working and not working, or at both places at one time. One screen on your work, the other at facebook. Sound familiar?

Having tried google ads also in the past we were pretty impressed with the ease with which we could create an ad. Facebook also makes it very easy to target specific groups. In our case we wanted to target:

• Real estate agents
• who work for Weichert Realtors

limeyboy's facebook ad

Facebook was able in  real time, to search their database and told us that this would yield around 2000 possible facebook accounts where our ad would be displayed.

Where facebook ads do really well is the conversion from ad to customer. They enable an on going relationship to form.

What do we mean by that? Well, if someone clicks on your google ad, you pay, then they get to your website. From your site they are either going a). email you or b). add you to their favorites, (does anyone still do that) or c). do nothing.

At facebook however all they have to do is become a fan of yours, which in a sense, is a favorite, or a bookmark. However, by fanning, they are also subscribing to your news feed or as facebook calls it, your wall from then on. You are in effect creating a broadcast network of subscribers to your news.

At google, you get a click a visit, and often nothing. At facebook, you get a click, a visit and a fan, indefinitely!