We’ve been huge encouragers of our agents blogging. However we always think its imporant to get some level of commitment from the agent, that they will be able to post at least once per week. An empty blog is both an underwhelming experience and potentially undermining of the website that linked to it. 

More would be great, but only if something that merits posting comes up. Blogging, simply for the sake of it, is as painful to read as it is to write.

So we’ve been setting up our agents with blogs for some time now and then following up with both initial training, talking about what makes a good post, and then how to create content thats both compelling from a human and algorythmic perspective.

If the blog’s out of date, how do we know the sold listing data is current?

What we’ve always felt has been lacking somewhat is the visual and link between the blog and the website. This transition can all too often feel somewhat disconnected and clunky. Well, that’s recently changed as we’ve begun to develop our own real estate wordpress themes. Our latest can be seen here.