Relying on luck to get your website noticed at the major search engines  is only going to get you so far. In reality, websites that show up at major search engines do so for one very good reason: they were designed to do so.

Understanding How People Search

Understanding how people search for real estate information is key to figuring out what you should be buidling in the first place. However this is seems to be seldom considered. Many real estate agent websites show the same thing:
  • Testimonials
  • Awards
  • Links to municipal websites
  • Search MLS
  • Generic intro paragraph list of professional credentials

…and then they wonder why their website isn’t show up in search among trulia and zillow at google?

Understanding How People Search

Understanding how people search for real estate information is key to figuring out what you should be buidling in the first place. However that this is seldom considered.

Most agents build a site for this type of search:

  • “Townname 1, Townname 2, Townname 3 homes for sale”, or even still
  • “Townname 1, Townname 2, Townname 3 realtor”
  • Agent with lots of awards

However what we know is people actually do this:

  • townname homes
  • townname real estate
  • townname townhouses for sale
  • townname homes for rent
  • townname apartments
  • community-name homes

Or increasingly

  • 123 some street, somewhereville,
The major mistake most real estate website owners make is that they build the site, without thinking about what they want/expect it to show up for.