Effective marketing requires a cohesive, considered strategy. Only when all of your marketing efforts are working in concert do you get the best results.
However, most of the real estate agents that call our office are in some way, unsatisfied with their existing real estate website. Of course right? No one ever called us to tell us how happy they were with their website vendor …apart from our customers!
It seems that each week we hear the same thing:
I hate my website… it’s an embarrassment… I dread my clients asking me to show them my website…
Yet, in their marketing efforts they are still attempting to drive people to it by including their web address on their mailings and printed materials.
In addition, agents tell us they have had a website from another vendor for 2,3,4… years and have never seen anything remotely resembling a lead during the entire time.
It seems clear that some real estate “websites’ are incapable of converting a visit to a lead. This is because these sites were never designed to be a real estate lead conversion tool. Those sites are typically designed to enable the lay-person to be able to upload their resume, link to the township website and little more.
The danger though is that agents continue to spend good dollars marketing a resource that isn’t working.
If the conversion point of your marketing is ineffective, the entire point of your marketing is being lost.
Speak to us today. We can show you how our real estate websites are different with our free demo. Call (908) 443-1141 or email.