Hello, again. I hope that your 2018 has begun productively and that you are full of enthusiasm and energy for the new year. In this newsletter I am going to be talking about:
- app of the month: get organized now!
- a truly shocking statistic about customer retention and something that helps
- how a logo is born
App of the Month
I don’t know about you but I sometimes feel overwhelmed with options when it comes to apps. So for 2018, I have decided to trial one new app a month and then share my findings with you. With it being the beginning of the new year, high on my list is organization, productivity and efficiency. So for a month I have been using todist.com which is essentially an online to-do-list.
I’ve tried many to-do-lists over the years but have always found them not to be intuitive and over-complicated. I find this so often to be the case, I need something simple however the available products are so complex that I find myself using only a fraction of what they are capable of…excel, quickbooks anyone?
Todist can be accessed as a website or as a chrome extension and is also an app on your phone. The beauty being that your to-do-list is wherever you are. First thing in the morning when you are planning your day, check. In the line at the coffee shop, check. Waiting for a client to arrive, check. Oh, and its free, however if you are a team, there’s a paid team version too!
Visit todist.com to create an account. You can sign up with your email or use a gmail or facebook account to log you in.
and you’re in!
Which brings you to the dashboard, (desktop version displayed)
Click the + Add Task and you are away adding to your to-do-list
One great function is that you can categorize to-dos. For example, if you want to create a category of to-dos such as ideas for blog posts, write out the to-do and simply add a hashtag before the word you want to use as a category such as “#blog”
and there you have a new category on the left showing blogs so you can sort your to-dos by category.
You can also add to-dos for certain days. Simply click the calendar on the right of the to-do you are adding and pick the due date.
Everything is just as simple from your mobile.
Simply click the + button at the bottom of the screen…
and you can always add a time to whatever to-do you are adding…
I highly recommend it. Its really helped keep me on track and organized!
At the start of January we developed a new product for our customers which was the Yearly Market Reports. I had read something over the holidays which really caught my attention:
Approximately 70% of people say they will reuse the real estate agent they just used on their next transaction. However less than 30% do.
That is a shocking statistic. I think as small business owner myself, we can too easily get caught up chasing new business…gotta grow, gotta get more leads… that we can perhaps be guilty of ignoring our existing client base.
With that in mind I developed the concept of the Yearly Market Report.
We spend all year updating the closed market transactions on our client’s websites and yet when the new year clicks over we just start it all again. So I started to think of how we could add value to this resource. What I developed was a report that organized the entire year’s data into a single report. This report is then delivered in the following ways. Online, its added to our agent’s websites where the charts are interactive. We build a graphic so it can be shared at facebook and other social networks. It can be emailed as a pdf to your client database. I can be printed out and mailed or delivered to your past clients. It can a substantive take-home from an open house or a listing presentation.
Thanks for making me look awesome! Said an agent who ordered 3!
If you would like to find out out more see the market reports here
Brand & Logo Design
I have to say, I am pretty lucky, I love what I do. I love nothing more than going from a blank sheet of paper to a brand that the client loves. Something that has their essence, their spirit in graphic form. The process of building a brand always begins conversationally. I need to understand the client, their goals, their clients, their existing challenges and even what sort of client they want.
Thats right, through design you can pick the customers you want.
So in this month’s newsletter I thought I would show you how the process of how designing a brand works, warts and all. After the client interview I begin sketching immediately, thats right with a pencil. Its, the fastest way for me.
For me the logo that is ultimately created was always there, you just have to move a lot of bad ideas out of the way to see it.
A logo designer I follow speaks about the start of the process is simply about getting out all the bad ideas, and through that decluttering comes clarity. So I wanted to share this process visually from first page to finished product.
And, from this comes a kernel of an idea that I commit to the computer. Here is the result.
Next month I’ll show you how this client’s new branding works on the new website we’re building for them.
I’d love to hear if you found this useful, informative, annoying? 🙂
Remember: show your work! Blog, share on facebook….don’t create content for the sake of it…document your process, show cold leads how you work to warm them up!