Google has updated their user interface this week, thats the bit you use, and a ton of stuff that you don’t see. You may have noticed a subtle change in the way it looks, (that always throws me, my first reaction is that i have some malware installed, which has redirected me to a scam site!).
Really, the update brings some of the features that were ‘snuck’ in last time to the fore.
Type in a search query and you get the same set of results in essentially the same format. This is google’s ‘everything’ set of data. What’s new is the left column.
At the top you have, ‘everything’, all normal so far. Below that, they have moved the Maps, Images, Videos, News, Blogs etc to a much more prominent position. This means that its going to be more likely that people are going to perform subsequent search variations, from their original entry search.
As a real estate agent, you should make sure that your online strategies try cover all of these bases. Make sure that your website and blogs are loaded with local images, town images, development images, videos of the above, (even quickies from your smart phone) and blog posts.
Below, the ‘everything’ navigation is another category, More Search Tools, this is where users can find the most up to date information posted to the web. You can sort your results by the time they were updated such as latest, past 24 hrs, past week, past month, past year. Latest may show your twitter tweets!
I’ll say it again, you have to be blogging!