The National Association of Realtors, conducted a survey that reveals the qualities of real estate agents who earn more than $100k a year. Their finding were as follows:
- High earners spend more on marketing. 63% percent of high income earners spent more than $2500/year on marketing
- High earners spend more on technology.More than 50% spend more than $2500/year, 25% spend more than $5000/year
What was really fascinating was the use of websites and social networking.
- Nearly 50% say they updated their website more than once a week
- 39% of mid income earners update their website or blog only once a month
It’s critical to note a few things. It’s not simply a matter of spending money and assuming that the results will automatically follow. What is most critical is that any dollar spent has to be part of a structured goal focused approach. Spending money without a strategy can be as ineffectual as not spending money at all.
Also, agents who are getting most out of their real estate websites recognize that the project is never finished, and it is the on going addition of new relevant content that is critical to achieving long term goals.